OpenClassroom
Source
4.8
Prerequisite
To follow this course, you must know the basics of CRM and digital marketing.
You can check out this OpenClassrooms course to level up : Discover Digital Marketing(opens in a new tab).
Required tool: Google Analytics
By the end of this course, you’ll be able to:
Understand the basics of web analytics
Explore data via Google Analytics
Read data through hypothesis testing
Description
Would you believe me if I told you that all your marketing decisions could be made through a scientific approach?
If you want to constantly improve your digital marketing performance, you must know how to measure, analyze, and interpret data.
Fortunately, there are a ton of tools to help you do this, with a key one being Google Analytics!
In this course, you will discover the basics of web analytics. You will then learn how to set up Google Analytics and analyze your website's data. Finally, you will discover how you can read data by creating and testing your hypotheses.
By the end of this course, you will know how to use this analysis tool employed by almost 60% of websites currently found on the Internet. Are you ready?
Let’s move on!
Introduction
PART #1 - DISCOVER THE BASICS OF WEB ANALYTICS
1. What is web analytics?
2. Organize your approach with a measurement plan
3. Set up your analysis tool
Quiz: Discover the basics of web analytics
PART #2 - EXPLORE DATA WITH GOOGLE ANALYTICS
1. Discover the Google analytics 4 interface and how it functions
2. Learn to know your audience
3. Compare your acquisition channels
4. Observe your users’ behavior
5. Analyze the revenues generated on your website or app
Quiz: Explore data with Google analytics
PART #3 - READ DATA THROUGH HYPOTHESIS TESTING
1. Explore your conversion funnel
2. Manage your data with a personalized dashboard
3. Create and test your hypotheses
4. Conclusion
Microdoing & Survey
Quiz: Read data through hypothesis testing
Explorez un monde de connaissances variées grâce à notre catalogue de cours. Notre équipe est là pour vous accompagner à chaque étape. Contactez-nous dès aujourd'hui et concrétisez vos ambitions éducatives !
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