Launch a Google Ads Campaign

Launch a Google Ads Campaign

Launch a Google Ads Campaign

Axian university

Source

4.8

By the end of this course, you’ll be able to:

  • Understand how Google Ads works.

  • Configure your Google Ads campaign.

  • Monitor your ads and improve campaign performance.

Description

Google’s search engine has dominated the market for almost 20 years: 90% of all web searches are carried out on Google.

It is now essential to have a presence on Google if you're a business, charity, freelancer, or any other type of organization.

98% of internet users never look beyond the first page of Google results, so it’s not just about being present anymore, you also need to find your way to the top of the search engine results.

There’s a simple and effective solution for this: Google Ads.

Google Ads enables you to be displayed at the top of Google search results, and also in other places on the web, using targeted ads.

In this course, you’ll learn how to create an ad campaign using Google Ads.

You’ll also learn how to analyze and optimize a campaign using examples and exercises.

Would you like to drive more traffic to your website?

Increase sales on your online store?

Get qualified leads?

Join us and create your very first Google Ads campaign with ease, using a step-by-step process and following the examples that I’ll be showing you along the way.

You’ll start to see the results quickly and understand how to analyze them using the various techniques you’re going to learn.

PART #1 - DISCOVER GOOGLE ADS

1. Publish your first Ad

2. Understand how Google Ads auctions work

Quiz: Discover Google Ads

PART #2 - SET UP AND LAUNCH YOUR FIRST CAMPAIGN

1. Organize your account

2. Target the right audience

3. Define your advertising budget

4. Bid on the right keywords

5. Create your Ad

Quiz: Set up and launch a Google Ads Campaign

PART #3 - MANAGE AND IMPROVE YOUR CAMPAIGN PERFORMANCE

1. Assess Ad performance

2. Optimize your campaigns

Microdoing & Survey

Quiz: Manage and improve campaign performance

Besoin d'aide ou de conseils personnalisés?

Besoin d'aide ou de conseils personnalisés?

Besoin d'aide ou de conseils personnalisés?

Explorez un monde de connaissances variées grâce à notre catalogue de cours. Notre équipe est là pour vous accompagner à chaque étape. Contactez-nous dès aujourd'hui et concrétisez vos ambitions éducatives !

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