Axian university
Source
4.8 (Review 2K)
Prérequis
None
By the end of this course, you will be able to:
Define the scope of your competition
Complete a competitive analysis canvas
Interview customers to generate bias-free conclusions you can trust
Complete a business model canvas
Description
Successful products come from a compelling product vision that is turned into reality. Effective product managers conduct product research by:
Analyzing the competition
Interviewing customers
Designing plausible business models
Product research is a fundamental part of product strategy. You will learn how to identify and find potential customers, how to interview them, and how to tell if they are dishonest. You will learn the psychology behind talking to customers, and you will conduct customer interviews in a way that strips out potential bias. This will yield results you can trust!
You will also learn some basic marketing theory, including:
Defining the scope of your industry and competition
The jobs-to-be-done framework
Other competitive analysis tools such as SWOT analysis, Feature Audits and PEST analysis
At the end of this course, you'll be able to propose a product that helps the business meet its objectives through delivering benefits that customers really care about in a way that is more efficient than competitors.
Part 1 - Doing a competitive analysis
1. Learn the importance of competitive analysis
2. Discover the competitive analysis canvas
3. See an example competitive analysis canvas
4. Discover other competitive analysis tools
Part 2 - Interviewing Customers
1. Learn the benefits and pitfalls of interviewingThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
2. Identify the right people to interviewThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
3. Avoid these 6 interviewing mistakesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
4. Identify the 4 signals of a potential customerThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
5. Use the customer interview templateThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
6. Find customers to interviewThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
7. Create personas & persona templatesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
Part 3 - Business Model Canvas
1. Discover the 3 types of business model canvasesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
2. Complete a Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
3. Learn the applications of the Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
Microdoing & SurveyThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
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