
Axian university
Source
4.8
By the end of this course, you'll be able to:
Identify the advantages of digital marketing.
Create a digital marketing plan.
Monitor the performance of a marketing campaign.
Description
Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place.
You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing branches – but there are so many that you might wonder where to start.
If you're starting out, the term "digital marketing" might not be clear to you. But don't worry! In this introductory course, we'll start from scratch. You will gradually learn the fundamentals and essential techniques of this fascinating field.
Once you've completed the first part of this course, you will be able to explain the concept of digital marketing to a beginner.
In the second part, you'll learn how to develop an actionable digital marketing strategy and integrate it into a marketing plan.
Finally, once you've mastered the basics, I'll show you how to improve the performance of your digital marketing activity at each level of the customer relationship.
By the time you complete this course, you'll have the knowledge and skills to get started in digital marketing. I've done everything to make it as interesting and comprehensive as possible; whether you're a beginner or not, don't wait: take this course right now!
PART #1 - IDENTIFY THE BENEFITS OF DIGITAL MARKETING
1. Discover the basics of marketing
2. Discover the basics of Digital Marketing
3. Compare Digital Marketing and traditional marketing
Quiz: Identify the benefits of Digital Marketing
PART #2 - CREATE A DIGITAL MARKETING PLAN TO REACH YOUR GOALS
1. Create a roadmap
2. Clarify the goals of your marketing campaign
3. Carry out market research
4. Develop a marketing strategy in line with your goal
5. Create an activity plan using a template
Quiz: Create a Digital Marketing plan to reach your goals
PART #3 - MONITOR THE PERFORMANCE OF A MARKETING CAMPAIGN
1. Manage customer relations online
2. Attract prospects to your website
3. Turn visitors into leads
4. Drive sales with calls to action
5. Turn your customers into brand ambassadors
Microdoing & Survey
Explorez un monde de connaissances variées grâce à notre catalogue de cours. Notre équipe est là pour vous accompagner à chaque étape. Contactez-nous dès aujourd'hui et concrétisez vos ambitions éducatives !
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digital.learning.axian@axian-group.com


