It's easy to want to jump right into social media and create content and manage communities. But to communicate effectively, you need a robust social media strategy, which means defining a detailed action plan with a particular communication or marketing goal in mind.

In this course, you will learn how to choose the right social networks for your particular goals. You will also learn how to produce content that speaks to your brand and engage your community! Finally, you will learn how to organize your team and implement your strategy over time.

PART #1 - USE SOCIAL MEDIA IN YOUR MARKETING STRATEGY

1. Get the most out of this vourse

2. Discover the power of social media in marketing

3. Define the objectives of your social media efforts

4. Prepare to use a social media strategy

5. Formalize your social media strategy

Quiz: Use social media in your marketing strategy

PART #2 - BUILD YOUR COMMUNITY

1. Get to know your community

2. Find your place in the community

Quiz: Build your community

PART #3 - CHOOSE THE MOST APPROPRIATE SOCIAL NETWORKS TO REACH YOUR GOALS

1. Find your communities on general platforms

2. Use sector-specific platforms

PART #4 - CREATE CONTENT ON SOCIAL MEDIA

1. Create and publish your content

2. Facilitate conversations

Quiz: Create content on social media

PART #5 - MANAGE A PUBLICATION SCHEDULE OVER TIME

1. Organize your content with a calendar

2. Track your goals over time

Microdoing & Survey

Quiz: Manage a publication schedule over time

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