In the second part of this course, you will learn how to develop an actionable web marketing strategy and integrate it into the marketer's ultimate deliverable: the marketing plan.

Finally, in the third part, once you master the basics, the course will show you how to improve the performance of your web marketing actions at every level of the client relationship.

PART 1 - DISCOVER THE INTEREST OF DIGITAL MARKETING AND ITS FIELDS OF ACTION

1. No longer confuse marketing and communication

2. Discover the digital marketing ecosystem

3. Compare digital marketing and traditional marketing

Quiz: Explain the interest of digital marketing and its fields of action

PART 2 - CREATE A MARKETING PLAN TO ACHIEVE YOUR GOALS

1. Plan your actions to increase your results

2. Clarify the objectives of your marketing campaigns

3. Conduct a market study

4. Develop a strategy adapted to your offer

5. Determine an action plan and performance indicators

Quiz: Implement a digital marketing strategy

PART 3 - MEASURE THE EFFECTIVENESS OF YOUR MARKETING ACTIONS WITH PERFORMANCE INDICATORS

1. Manage customer relationships online

2. Attract visitors to your website

3. Convert your visitors into prospects

4. Obtain sales through a call to action

5. Make your customers brand ambassadors

Quiz: Measure the effectiveness of your marketing actions with KPIs

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